Ignite Blaze Office Gossip Name the X-function
100
What is a lead?
These newly acquired contacts are ranked and qualified before passing onto sales
100
What is a masterclass?
Clients and agencies attend this to learn about our platform.
100
What is Tom Pepper?
This drummer is trying to put a band together
100
What is marketing?
Event & Party organizers who have budgets to give us
200
What is the ROI calculator?
The tool to calculate the value of the leads we generate for clients
200
What is SiriusDecisions?
A consulting firm that helps clients with a demand gen framework
200
What is Elaine and Cat?
They are both pregnant and due on the same day
200
What is insights?
We have no way to determine if their data drive stories are correct.
300
What is lead nurturing?
When a lead is not ready to buy you add it to this process
300
What is NPS score?
Most attendees were net promoters in this score
300
What is Latia?
Bought a bicycle recently to ride with daughter in west London
300
What is content consulting?
They like to know that there is an editorial calendar
400
What is multi touch attribution?
When you track all the touch points of a lead
400
What is a power hour?
When everyone spends an hour calling to set up meetings with clients
400
What is Sally?
Off to Corfu for two weeks
400
What is SEFF?
Happy Monday Everyone!






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